Marketing for Accountants | Google is getting personal

In my previous marketing for accountants’ posts I’ve mentioned that 8 out of 10 people will start looking for an accounting firm using the search engines. According to ComScore’s latest survey this has now increased to 8.9 people out of 10!

This is why Google’s announcement on 10th January 2012 is extremely important to your future success in getting new clients.

Google has announced they’re getting personal and if you want a high level of Web presence for your accountancy firm, you’ll soon have no alternative but to embrace Social Media Marketing, particularly Google+

We’ve already proved with our own website and those of our clients that by being active on Google+ increases our search engine rankings.

Google Plus will become essential for accountants

Here’s an extract from Google’s Blog announcing how they’re going to get much closer to you and I, and a lot more personal in the search results they deliver to us.

“Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.

We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;

Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we’re just getting started.”

My team and I are still analysing what effect this is going to have on our clients this year and we’ll be watching this space for more Google updates.

If you’re like most accountancy firms who are inactive in social circles, I recommend you seriously consider creating and implementing a social media marketing strategy, and the first place I would start with is Google+

If you need help with your social media strategy or you want to look at how you can properly integrate your marketing for accountants online and offline activities, so you get maximum results with the lowest possible investment – give me a call 024 7624 3628. It costs nothing to talk.

Have a fantastic day.

Martin

 

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