Local Search Marketing Services

What Is Local Search Marketing?

Local search marketing is all about getting your practice in front of your ideal prospects and clients ‘eyeballs’ before your competitors do.

For example, when someone searches on their laptop or mobile device for an Accountancy firm in Birmingham or a Small business accountant in Westminster they will be given a list of accountants that meet these search terms and localities.

If your accountancy firm isn’t displayed in at least the top four local accountants on the first page of these search results, it’s highly unlikely anyone will click on the link to your practice’s page or website.

Local search is the new Yellow Pages except it’s a lot less expensive, much more highly effective and profitable.

The sheer beauty of local search marketing is – when you get it right – you’ll be put in right in front of your ideal prospects when they’re eager to find the right accountant for them.

When local search marketing is correctly implemented it’s highly profitable. If you were to try to get the same exposure offline it would literally cost you £thousands every month.

Why your accountancy practice should easily be found online

To get maximum local exposure at minimum cost, local search marketing is the first and most important step you can take to successfully and profitably marketing your accountancy services online.

Globally there are about 2 billion searches every day. According to Google 1 out of every 5 searches are related to local information that’s 400 million people looking for something in their local area.

Google is still the leader in the UK as far as online search is concerned with 90% share of all UK local searches. However, if you are not properly listed in the other search engines, directories and social location sites, you’ll lose out on your search engine rankings and getting lots more clients.

8 out of 10 people now looking for an accountant will start their search online rather than asking their friends or business associates.

This may surprise you: Only about 5% of accountancy firms in the UK have correctly claimed their listings in the three main search engines (Google, Bing and Yahoo). Even less have properly registered their accountancy practice in the most important directories and social location sites (such as DMOZ, Yelp, Merchant Circle, Foursquare, 118, Thomson Local, Google Places, Qype, Groupon, Facebook Places, Google Profiles, etc.).

This gives you a wonderful opportunity to start dominating the online world for your accountancy practice in your local area.

It doesn’t matter how big or how well established your competitors are we can help you get ‘on top of them’ online. We’ll create and implement a profitable local search marketing strategy for your accountancy firm, so you’ll always be at the forefront of local search and always in front of the ‘eyeballs’ of your ideal prospects and clients.



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